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M.S. in Business Administration: Business Analytics

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Pamplin College of Business • Virginia Tech

Become a high-impact
business analytics leader.

Virginia Tech’s MSBA – Business Analytics is an intensive 12-month, 30-credit master’s program built around a 9-month corporate capstone. Graduate ready to lead with data.

97.5% Placement Rate
$82K Median Salary
#20 National Ranking

Take the next step.

The MSBA – Business Analytics is a full-time, 12-month, 30-credit program on Virginia Tech’s Blacksburg campus, built around a 9-month corporate capstone. Request information to learn about the application process, admission deadlines, upcoming events, and more.

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Program at a Glance

The MSBA-BA at a glance.

The MSBA – Business Analytics is a full-time, cohort-based master’s program on Virginia Tech’s Blacksburg campus. Here are the essentials.

12 Months
Program Duration

An efficient program designed to teach you skills and get you employed — in twelve months.

30 Credits
Curriculum

A balanced 15-credit business core and 15-credit analytics core, including two capstone courses.

View the courses
9 Months
Corporate Capstone

Teams of 4–5 spend nine months on a real strategic problem for sponsors like NASA, Leidos, and Norfolk Southern — including at least two on-site visits.

See capstone projects
50–70
Students Per Cohort

Big enough to build a real network. Small enough for dedicated, individualized coaching by faculty.

Meet the cohorts
Blacksburg
Campus Location

A full-time, in-person experience on Virginia Tech’s flagship campus in the heart of the New River Valley.

97.5%
Placement Rate

97.5% of Class of 2025 graduates were employed, with a median salary of $82,000.

Career Outcomes

Where our graduates go.

Individualized career coaching, introductions to hiring managers, and a nine-month corporate capstone prepare our graduates for what comes next. Placement, salary, and bonus figures are Class of 2025 outcomes.

97.5%
Job Placement Rate
$82K
Median Salary
$5K
Median Sign-On Bonus
#20
National Ranking — TechGuide, 2026

Previous Capstone Sponsors Include

Student Voices

Hear from our students.

Grant Bommer, Cohort 6, on the program and where it took him.

Upcoming info sessions.

Attend an upcoming info session, admission Q&A, or schedule a conversation with our team to see if the MSBA–Business Analytics program might fit your life.

Why MSBA – Business Analytics

Why students choose the MSBA-BA.

Four things set this program apart.

All Majors Welcome

You don’t need a tech degree to get in. Past cohorts include students with backgrounds in engineering, music, fashion merchandising, public policy, and more. Applicants should have basic skills in statistics, programming, and database management — gaps don’t rule you out, but should be addressed before the program starts.

Open to every discipline See admission requirements

Real Technical Depth

Statistical inference, regression, business intelligence platforms, marketing analytics — you’ll get hands-on with the tools analysts actually use on the job.

Analytics + business fluency Explore the curriculum

9-Month Corporate Capstone

The capstone is the heartbeat of this program. Your team spends nine months solving a real strategic problem for a corporate sponsor — with on-site visits and a final consulting presentation. Sponsors have included NASA, Leidos, and Norfolk Southern.

Centerpiece experience See capstone projects

Career Coaching & Placement

Faculty and industry mentors provide individualized support across your job search — resume preparation, interview coaching, career counseling, networking strategy, offer negotiations, and targeted introductions to hiring managers. The Class of 2025 posted a 97.5% placement rate.

97.5% placement See Class of 2025 outcomes

By the numbers

Career outcomes that speak for themselves.

Pamplin business master's graduates don't just earn degrees — their outcomes are competitive with some of the best business programs in the country.

More than $2 million Estimated lifetime return on investment
$187,000 Projected earnings 10 years after graduation
Top 7% For ROI among business master's programs nationally
Top 3% For ROI among all master's programs nationally

Estimates for Virginia Tech master's graduates in Business Administration, Management and Operations, adjusted for the risk of not completing the degree. Rankings compare 843 business master's programs and 10,171 master's programs in all fields. Source: FREOPP Graduate ROI Database (2024) (opens in a new tab), based on U.S. Department of Education College Scorecard data.

Curriculum

Inside the 30-credit curriculum.

The curriculum is split evenly between a business foundation and an analytics specialization, with a 9-month capstone weaving through both. Prerequisite knowledge in statistics, programming, and database management is expected — but we welcome all undergraduate majors.

The 9-Month Corporate Capstone Ties It Together

Two capstone courses integrate everything you learn. Your team delivers a professional consulting report and formal presentation to your corporate sponsor.

Summer II + Fall 5 courses
BIT 5724 Managerial Statistics
Statistical inference, probability, sampling, hypothesis testing, regression, and Six Sigma (online, Summer II)
ACIS 5104 Fundamentals of Accounting
Accounting systems for decision making, management control, and financial reporting
BIT 5524 Introduction to Business Intelligence for Analytics
Information visualization and reporting to support business decisions
BIT 5534 Applied Business Intelligence and Analytics
Data preparation, exploration, and visualization; predictive, text, and spatial analytics
MGT 5314 Dynamics of Organizational Behavior
The determinants and consequences of human behavior in organizations
Spring + Summer I 5 courses
BIT 5424 Advanced Business Information Visualization and Analytics
Decision models, building analytics capability, cloud computing, and measuring the value of analytics
FIN 5024 Principles of Finance
Core finance concepts and the firm’s decision-making framework
MGT 5905 Business Analytics Capstone I
Problem and scope definition, data requirements, tool selection, and project planning
MKTG 5104 Principles of Marketing
Segmentation and targeting, A/B testing, data visualization, and marketing mix models
MGT 5906 Business Analytics Capstone II
Delivering insights and recommendations to corporate stakeholders in presentations and reports

Start your application today!

Whether you’re still considering or ready to commit, here are the next best steps to take: