Explore the Industry

Design your next move

Design your hospitality career path

The MSBA–HTM program is built for people who already see hospitality as a strategic, people-first industry. Choose where you are today and where you want to go next. We’ll show you how our program can help connect the two.

Where are you today?

Choose the option that best describes your current role or starting point.

Where do you want to go?

Pick the direction that best matches how you want to lead.

Your potential path

Explore how MSBA–HTM connects your goals

Start by choosing where you are today and where you’d like to go. We’ll sketch how MSBA–HTM can support that transition — from the skills you’ll build to the sectors and roles you might explore.

How MSBA–HTM fits: See how MBA-level business fundamentals and specialized hospitality and tourism expertise come together for your path.
Where you might focus: Revenue and analytics, guest experience and brand, new ventures, or destination and impact work — often with overlap.
Example next steps: Talk with our team, connect with alumni, and review the MSBA–HTM curriculum to see how it aligns with your goals.

This tool is a starting point for imagining possibilities. Your actual journey will depend on your interests, experiences, and the courses and projects you choose in MSBA–HTM.

The industry that touches nearly every other

Explore the global service economy

Hospitality and tourism connect to hotels, events, sports, food, healthcare, government, and more. Select a sector to see how MSBA–HTM can prepare you to lead there.

Sector snapshot

Hotels & Resorts

From independent boutiques to global brands, lodging is where guest experience, pricing, and property operations all meet big-picture strategy.

Where you might work: Urban and resort hotels, branded portfolios, management companies, asset management firms, revenue strategy teams.
Roles you could hold: Revenue manager, director of rooms, guest experience manager, property or portfolio analyst, brand strategy lead.
How MSBA–HTM prepares you: Blend revenue management, forecasting, and service design to make data-driven decisions about pricing, mix of business, and the experiences that keep guests coming back.

MSBA–HTM helps you move from managing daily check-ins to shaping property- and portfolio-level strategy.

From coursework to career

Build your MSBA–HTM focus

Choose the topics you’re most excited about. We’ll show you the kind of profile you’re building in MSBA–HTM and how that can translate into roles and impact across the service economy.

Select up to five areas that sound like you today or where you want to grow. You can change these at any time.

Revenue & pricing strategy Using data to optimize rates, mix of business, and profitability. Analytics & forecasting Building models and dashboards that guide decisions, not just report them. Guest experience & service design Designing touchpoints that turn first-time guests into loyal advocates. Brand & digital storytelling Connecting hospitality brands to guests across digital channels and platforms. Operations & process improvement Making day-to-day service more reliable, efficient, and scalable. Entrepreneurship & new ventures Launching concepts, testing ideas, and growing new hospitality businesses. Global & cross-cultural hospitality Working across borders, cultures, and markets in a global service economy. Sustainability & social impact Aligning guest experience and profitability with community and environmental impact.

Tip: most people choose 3–5 areas. You can clear the form to start over.

Your emerging profile

Explore your MSBA–HTM focus

Start by choosing a few interest areas on the left. As you select what excites you, we’ll highlight the kind of MSBA–HTM focus you’re building and how it connects to skills and roles in the service economy.

What this focus leans toward: We’ll show you whether your selections lean toward analytics, experience and brand, innovation, or global and policy-oriented work.
Skills you might build: Think revenue management, forecasting, guest journey mapping, digital marketing, concept development, and more.
Where it could take you: From property-level roles to corporate and destination-level strategy in hotels, restaurants, tourism, sports and entertainment, senior living, and beyond.

MSBA–HTM is flexible enough to support different paths — from analytics-heavy roles to guest-experience leadership, from new ventures to global destination work.

Service is your superpower

From guest experience to data insight

Great hospitality leaders read people and moments in real time. MSBA–HTM helps you pair that instinct with analytics so you can make decisions that scale — across properties, brands, and destinations.

Scenario

Weekend occupancy is lagging competitors

You manage an urban hotel that fills midweek with business travel but softens on weekends when events are limited.

What strong instinct does

Drops weekend rates across the board to try to boost demand.
Adds more social media posts promoting “last-minute deals.”
Asks the team to “go above and beyond” for weekend guests in hopes of more word-of-mouth.

How MSBA–HTM levels it up

Analyzes historical demand, segments, and comp-set data to understand which guests are most likely to book weekends.
Builds targeted offers and packaging (e.g., local staycations, events, partnerships) instead of broad discounts.
Tests different pricing and experience bundles, tracking profitability, not just occupancy.

In MSBA–HTM, you learn revenue management and demand forecasting tools that help you move from “discount and hope” to intentional, data-informed strategy.