2025 Pamplin College of Business Team
Enhancing the Undergraduate Student Experience through Data Analysis
At A Glance:
Capstone Sponsor: Pamplin College of Business
Faculty Advisor: Emily McCorkle
Capstone Team Members: Sydney Fromm, Jamie Fonseca, Zarah King, Sally Steppling
Solution Summary: Developed a benchmarking and KPI dashboard framework to help Pamplin track, measure, and improve the undergraduate student experience.
The Challenge
As the Pamplin College of Business plans for the future, leadership sought a clearer, data-driven understanding of what students value most — and how Pamplin’s student experience compares with peer and aspirational business schools. Without this data, setting actionable goals and demonstrating ROI on student initiatives would remain a challenge.
The Solution
The student team benchmarked Pamplin against other top business schools and designed a custom student survey that gathered 300+ responses. The survey focused on four key areas: curriculum and coursework, co-curricular experiences, career readiness, and student support resources.
From this data, they built an interactive Power BI dashboard tracking eight student-centered KPIs — from internship rates to real-world learning exposure and participation in student organizations. The team also delivered a detailed process manual to guide future data collection, updates, and dashboard maintenance.
The Impact
With these tools, Pamplin can now track progress on student experience goals with concrete data and connect improvements directly to rankings and strategic objectives. The framework empowers leadership to set clear, quantitative targets, monitor trends, and replicate the approach across other programs — ensuring Pamplin stays responsive to what students value most.
2025 Pamplin College of Business Team Public Presentation