2025 Inorganic Ventures Team
Unlocking Customer Insights to Drive Sales Growth
At A Glance:
Capstone Sponsor: Inorganic Ventures
Faculty Advisor: Dr. Mark Liu
Capstone Team Members: Jack Gotta, Rachel Unruh, Chris Harrison, Yu Xie
Solution Summary: Delivered advanced customer segmentation and product recommendation tools to help Inorganic Ventures grow sales volume without raising prices.
The Challenge
Inorganic Ventures (IV) aimed to increase annual sales by at least 10% over the next five years, without raising prices. The company needed a deeper understanding of its customer base and purchasing patterns to identify high-value opportunities, cross-sell smarter, and focus marketing efforts more effectively.
The Solution
The student team utilized K-Means clustering, market basket analysis, and an AI industry-mapping approach to segment IV’s customer base and reveal actionable insights. They used AI-assisted research to map each customer to its industry, enriching the dataset with 83% accuracy. They then replaced an expensive, licensed statistical tool with a custom Python script for market basket analysis — saving IV over $8,000 per year in software fees.
The result: IV can now identify clusters with the highest growth potential, see which products are commonly bought together, and generate tailored cross-selling recommendations — all using refreshed data as new products launch.
The Impact
The new insights equip IV’s sales and marketing teams to target customers more strategically, strengthen relationships in high-value industries, and boost revenue through smarter upselling and bundling. By prioritizing strong industry segments and loyal customers, IV is positioned to reach — and likely exceed — its ambitious growth targets without adding cost pressure for buyers. In fact, the team's analysis indicates that IV should see a rate increase of +28%, with a new expected revenue growth rate of 11.4%.
2025 Inorganic Ventures Team Public Presentation